One race weekend
Test the water with a full race weekend of professionally produced content around your brand.
Overview
Sprint is the way in. Your brand joins Car 146 for one race weekend and our media team builds a complete content set around it: the race-day highlights film with your logo on the car and in the graphics, a spotlight interview with your founder in the paddock, a same-day podium clip, three social reels and a set of photography. Enough to fill a month of your social channels and to see, first hand, what a season would look like.
Brands trying motorsport for the first time, businesses with an event or launch that lines up with a particular round, and anyone who wants proof before committing to a season.
What's included
Video content
Each tile shows the type of film, its form and what it is for. The examples are placeholders for now and will be replaced with real films from the season.
Example coming soon1 includedThe weekend in a fast, broadcast-style edit: build-up, the start, the battles, the pit stops, the result. Your branding on the car, the kit and the graphics throughout, plus a dedicated partner segment where your tier includes one.
One round, with a dedicated 20-second partner segment.
Example coming soon1 includedYour founder or MD in the paddock, explaining why you back the team and what your business does. The single most-shared piece our partners produce, because it puts a face to the logo.
Filmed in the paddock on race day, 2 minutes.
Example coming soon1 includedThe result, the champagne and your logo on the trophy shot, edited and sent to you before you leave the circuit. Post it while the story is still live.
If Car 146 finishes on the podium, you get the clip before you leave.
Example coming soon×3 includedShort vertical cuts made for Instagram Reels, TikTok, YouTube Shorts and LinkedIn. Captioned, hooked in the first second and delivered with suggested copy so you can post the same day.
Three 9:16 cuts from the weekend, captioned and ready to post.
Example coming soon1 includedTrack, garage, grid and hospitality photography from every weekend in your package, colour-graded to match the films and cleared for your own marketing without limit.
One set of 25 edited images.
Benefits for your brand
A highlights film, an interview, three reels and twenty-five images is more usable content than most small businesses produce in a quarter. All of it lands in your inbox within a fortnight.
Motorsport photographs well. Your logo on a race car at Brands Hatch or Silverstone says more about your ambition than any stock image can.
Bring two colleagues or clients to the garage for the day. The photographs of them on the grid become the images they share, and the story they repeat.
See how the crew works, how quickly content arrives and how your audience responds, then decide whether a longer partnership makes sense.
Support from the media team
The Clapham North media team, produced by Flayr FX Films, looks after the whole thing. Here is what that means in Sprint.
A 30-minute call with your producer to agree what the interview should say, which shots matter to you and where your logo sits.
One named contact from the Clapham North media team looks after you from the moment you arrive.
We prepare the questions with you beforehand and run the interview so it feels like a conversation, not a press conference.
A first cut arrives within ten days. You get one round of changes before final delivery.
Deliverable formats
Every film in every package is delivered in the formats below, with rights to use them as you like, for as long as you like.
Duration & timeline
A single round of the Fun Cup Endurance Championship, from the Friday paddock to the Sunday podium. Content delivered within 14 days of the chequered flag.
Gallery
Next steps
Ask anything, or tell us what you would change. Every package can be adjusted before it is priced.
Ask about Sprint